Rankings could fall for diverse reasons. Sometimes it is because of a mistake that might have been prevented. It may have less to do with what you are doing than what your contest is doing. In other cases a drop in SEO ranking is the natural as well as a temporary consequence of an intentional act on your part. Here are reasons you may experience a drop in ranking and what you could do in each case.
If Google has complexity accessing your site, if it is slow to respond or else responds with an error code for a continued period, it can guide to problems. Search engines are extremely tolerant of short periods while a site might be unavailable for repairs or other issues, but if the troubles persist over many days it could impact your ranking. If you know your site would be down for maintenance, you must set your server to react with the HTTP response code 503, which inform the search engines that you are aware of the state, it is only temporary and they must try again later. Other server troubles comprise chains of 301 or 302 redirect that take too several steps to reach the concluding page. Two redirection steps must be the most any HTTP request to your site must return. My Server Response Checker would show you how your server is reacting.
You must do your most excellent to prevent the similar content from being accessible through more than one URL on your web site or else anyone else’s. When Google find duplicate page, it tries to choose the “best” or “canonical” edition and devalue all of the copies. however as a webmaster, you do not get to decide which copy they choose as best. It’s a good initiative to use service like CopyScape to check for other site copying your pages. They have both free as well as paid services accessible. If you find somebody copying your site, contact them as well as demand they eliminate it. If they do not comply, contact their hosting service and tell them what happen. It can as well be helpful to submit a DMCA elimination Request to Google.
The Google “dance”
It is normal for ranking to fluctuate. Not just from one day to the next, however from one PC to another, one site to another, as well as based on a host of other variable. Google is continually testing each variable it could detect by altering search results. This is part of why it is counter productive to focus too deeply on precise rankings. Your SEO company may provide you a ranking report, however if you check the ranking on your own PC they might be diverse, simply since the report was run from a diverse computer. Or since the rankings have altered since yesterday. usually rankings that are not subject to other force on this list will not vary too much, however the Google dance may be the only logical explanation for little drops in ranking.
If you initiate a new design for an existing website you could expect your rankings to drop, despite of what you do to organize for that launch, as well as regardless of how much better the new web site is, in term of SEO, than the old one. To reduce the drop in rankings make sure a appropriate 301 redirect plan is in place. I know of as a minimum one company that went out of business owing to that single mistake. Make certain the new website is well optimized previous to launching it. But be ready for the ranking to drop, at least provisionally. Generally the ranking will recover inside 1-2 months, if not rather a bit faster.
Low quality links
Many company made the error a few years before of succumbing to an offer of thousand of links for a little price. Now, with diverse updates made by the explore engines to stop what they see as “search engine spamming,” web sites with big quantities of low quality links pointing to them are see their rankings drop or else disappear entirely. Google says if your website is being harmed by links you do not directly control, “You must…make each effort to clean up unnatural link pointing to your site.” As a stuff of last resort, you could disavow those links.